The Show changes hands

The Ideal Home Show has been sold to one of Britain's fastest growing events and publishing companies Media 10 - just over 100 years after the famous show was first launched. Previously owned by dmg world media, it is the first time in the show's history that ownership has changed hands.

Media 10, which was formed just six years ago and is best known for the award-winning Grand Designs Live events, will take over ownership and be responsible for staging the show next March at Earls Court.

The Ideal Home Show has established itself as part of the social calendar of events and regularly attracts over 250,000 visitors every year.

The first ever show, then known as the Ideal Home Exhibition was opened by the Lord Mayor of London at Olympia in 1908. It took over 3000 men a week to build the first exhibition and at a time when only 10% of the population owned their own homes.

Lee Newton, Managing Director of Media 10 stated: "We are delighted and privileged to be the new owners of the Ideal Home Show, which has such a fantastic heritage and reputation as one of the great British events of the year.

"We are looking forward to adding our own brand expertise and creativity to the Ideal Home
Show thus reflecting the massive and exciting ecological, cultural and technological changes that
we have seen in the home sector over recent years.

"The Ideal Home Show is famous for showing people how they will live in the future and we will continue this trend. Through the event we are committed to showcasing the latest products for the home and garden be they energy saving solutions, technological advancements or methods for making consumers homes adapt to the current trends in 21st Century living"