Douwe Egberts stimulate visitor Goodie Bag
6th February 2008
Douwe Egberts, one of the leading coffee roasters in the world and a major supplier of coffee systems and accessories for the home, is contributing a free jar of coffee to each visitor goodie bag at the 2008 Daily Mail Ideal Home Show. In what is a major sampling exercise, 130,000 free goodie bags are scheduled for distribution to DMIHS visitors this year. Douwe Egberts coffee joins an already impressive list of high profile brands in the goodie bag, including:
- SunBites (Pepsico Walkers Snacks Ltd )
- Spice Packets (Mc Cormick UK Ltd )
- Carotino Mini Oil
- Oxiclean (Storm Communications )
- Persil Small & Mighty (Unilever)
- Shiny Sink (Homecare Products Ltd )
- Zoflora (Thorton & Ross )
- Black Magic (Nestle)
- Olay Regenerist Serum (Procter & Gamble )
- Velvet (Chemistry Group )
Sarah Stoddart, Ideal Home Show Sales and Marketing Director, commented, “The inclusion of Douwe Egberts coffee strengthens our visitor offering and absolutely complements the range of high profile brands supporting our goodie bag – we are delighted that Douwe Egberts is supporting the Centenary Ideal Home Show.”
