The Cake Competition is Back - Can you Fool Us with Your Illusion Cake?

Calling all bakers! The Ideal Home Show Spring 2025 is delighted to announce that our famous Cake Competition is back—and this year, it’s all about illusions.

We’re challenging you to create hyper-realistic cakes that look just like everyday household objects and appliances. From a teapot that’s actually a sponge cake to a remote control with a chocolate ganache centre, we want to see how convincingly you can trick the eye. Can you make the judges double-take before they realise—it’s cake?

If you’ve ever been mesmerised by the viral ‘illusion cake’ trend on TikTok, or found yourself glued to Netflix’s hit show ‘Is It Cake?’, then you’ll know just how mind-blowing these edible masterpieces can be. The art of illusion baking has taken social media by storm, with millions of viewers stunned by cakes disguised as everything from handbags to burgers, shoes to candles.

Now, the trend lands at the Ideal Home Show Spring 2025, where we’re inviting bakers of all levels to show off their skills and create household-themed illusion cakes. Whether it’s a stylish lamp, a succulent plant, a breakfast tray, or even a bottle of wine, we want to see just how far your creativity (and baking skills!) can go.

The competition is now open for entries, welcoming both professional and amateur bakers to take on this mind-bending challenge.

📌 Entry Details:

• Theme: ‘Illusion Cake - Home Edition’ – Bring the heart of your home to life in cake form! Whether it’s your favourite appliance, a cosy corner of your home, a cherished accessory or piece of home décor, a go-to cleaning product, a statement piece of furniture – or even an entire room – we challenge you to showcase your skills and creativity by crafting the ultimate home-inspired illusion cake.
• Entry Deadline: 14th March 5pm 
• Final Judging: Live at the Ideal Home Show Spring 2025
• Categories: Amateur & Professional

Join the Cake Trend That’s Taken the World by Storm

From TikTok sensations to dedicated TV shows, illusion cakes have become a baking phenomenon. There’s something utterly captivating about seeing a cake that looks nothing like a cake—only to watch it sliced open to reveal layers of sponge and buttercream inside.

At this year’s Ideal Home Show, we’re celebrating this trend with a competition that’s as fun as it is creative. Whether you choose to recreate a designer handbag, a sleek coffee machine, a telephone, or even a tube of toothpaste, the goal is simple: make us question reality!

If you have the skills to create an optical illusion in cake form, then we want to see it! This is your chance to showcase your talents live at the Ideal Home Show Spring 2025 and compete against the best illusion bakers.

👉 Are you up for the challenge? Enter now and let the baking magic begin!