Julia Trustram Eve has worked in wine all her working life, including fine wine brokering, wine education, wine tourism and retail. Over 32 years she has worked within the UK wine industry, starting off at an Oxfordshire vineyard, then working more centrally within the industry’s trade association.

Julia was formerly the marketing director of English Wine Producers (EWP), a collaboration of then established and emerging wine producers to promote themselves and the sector to the trade, press and consumers, in which role she was described as “particularly efficient” by Jancis Robinson.

Up until 2024, Julia was Head of Marketing at WineGB (Wines of Great Britain Ltd), playing a critical role in further promoting the growing success of English wine producers.  She is frequently published on the topic and helped run the important WineGB annual trade and press tasting.  This key event is a chance to show the trade and its buyers just how far the British wine sector has come and why importers, retailers, and restaurant and bar groups need to find more space for them on their lists. She also ran the annual week-long promotion English Wine Week, which encouraged vineyards to open, trade outlets to promote English wines and resulted in plenty of positive press and social media awareness in the sector. Julia has also worked in developing the wine tourism strategy for the industry. Never far from the world of wine, she is now an independent wine consultant and communicator. Julia is also a director of the Wine Guild of United Kingdom, where her focus is on building and developing support and focus for the UK winer industry through the Guild’s many member and other activities.

Julia completed the WSET up to Diploma and went on to study the Master of Wine course. She is a regular communicator, both through writing and speaking and running tastings.