Lana Sanleandro (Chief Marketing Officer, EMEA - SharkNinja) is a marketing leader with over a decade of experience in world-renowned consumer tech brands. From Canon, Samsung, Amazon and now SharkNinja, Lana has a proven record of delivering marketing driven sales through defining difference and prioritising the consumer at the heart of every decision. Focused and responsible for delivering brand awareness, consumer engagement and conversion through award winning full funnel marketing.

Throughout her career Lana has delivered market leading results through a range of proven tactics from transforming customer experience across digital and in-person, creating big bang launch moments, to hiring and developing top talent that deliver breakthrough brand and category strategies through an omni-channel approach.

As a leader, Lana focuses on nurturing and inspiring the talent around her, driving them to go beyond what they thought possible to fulfil true potential. By empowering her team to lead their subject specialism, she believes in a collaborative approach to embolden others to take risks with clear vision.

Lana loves growing numbers and people, has the consumer at the heart of her thinking, is results driven and naturally collaborative to deliver brand and revenue growth. She is multi-lingual, speaking English, German and Spanish fluently.  A busy mum of two young children Lana enjoys experiences travel people in her spare time.