Sophie Liard, also known as 'The Folding Lady,' is a global content creator focused on home organization. She shares her real-life tips and tricks on platforms such as Instagram, TikTok, and YouTube, where she has amassed over 6 million followers, primarily from the UK, US, and Canada. 

Through her brand, Sophie has collaborated with companies like British Airways, OnTheBeach, AlbionFit, StitchFix, and Marks & Spencer, among others. Thanks to her unique brand, Sophie engages with brands in various ways, including content creation for their channels, PR releases, product launches, and content posted on her platforms.  

In her previous role as a retail manager, Sophie managed multi-million-pound departments within one of the UK’s most renowned retailers. This experience has given Sophie a deep understanding of the retail landscape and has allowed her to explore other subjects such as food, clothing, and beauty